Most days, you’re likely to find me outside.
Sometimes I’m trail running through the woods. Sometimes I’m playing ultimate frisbee in a city park. Other days I’m gardening or helping care for our neighborhood pocket park, planting native flowers alongside neighbors.
I’ve always felt most connected when I’m close to nature and the people around me. That connection shapes how I spend my time and how I see the world.
I’m a small business owner in Wilmington. I run a design and marketing agency where we help small businesses communicate who they are and reflect that in their websites and branding.
Outside of work, a lot of my energy goes into the community.
I serve on the board of my neighborhood association, where I help organize events, maintain our pocket park, and run the neighborhood website.
Change doesn't happen on its own. It requires people who care to continually show up within their communities. Sometimes that means rolling up your sleeves to do the grunt work, and sometimes it means organizing or being an advocate.
I also run Rank the Vote Delaware, a nonprofit advocating for ranked choice voting, and I started Save The Valley, a grassroots effort to protect nearby natural areas from development.
These projects come from the same place: caring about the systems and communities we’re all part of.
I’m also a bit of a naturalist at heart. And I find a lot of joy in capturing it on camera. There's so many beautiful places right in our backyards.
One of my favorite projects is a group I started called Midtown Monarch Monitors, where we raise monarch butterflies each year. The goal isn’t to “save the butterflies.” It’s to help people experience something incredible and reconnect with the natural world happening all around us. Sometimes microscopes are helpful!
My scientific background makes me curious about the systems within the natural world. That's why we participate in an international citizen science program that tags and tracks monarch butterflies throughout their migration to Mexico.
Watching a caterpillar transform into a butterfly never gets old, and it reminds people that nature isn’t somewhere far away. It’s right here. I love helping my neighbors reconnect with the wonders all around us.
At home, life is shared with my partner, who is a therapist, and our two adopted street cats who somehow run the household.
Most of what I enjoy comes back to the same things: being active, spending time outdoors, and being part of the community around me.
You’ll often see me on local trails, in parks, local events, or at a concert series talking with neighbors.
I tend to think in systems.
When something isn’t working, I try to understand why the system produced that outcome in the first place. Often the incentives just need to be aligned better.
At the same time, I try to live by a simple belief: most people are good. I truly believe that with all my heart.
When we approach each other with kindness and curiosity, it becomes much easier to find common ground and build better communities together.
Candidate for New Castle County Council to bring economic sustainability through smart growth and open space preservation.
New Castle County, Delaware
Contact
(302) 265-4254
jason@gohoover.com